To help you stay ahead of your competitors, we are proud to bring you the very latest methods.
Best-known for our actionable, easy-to-use
semiotics, we are also among the few genuine authorities on
ethno-methods (the new ethnography)
and
story analysis (narratology) and digital culture (consumer behaviour online).
Our diverse methods are underpinned by a profound understanding of human communications. As specialists in communication, we can tell you how consumers intepret the complex messages and experiences that surround them so as to make sense of their world and your brand. That puts a lot of power in your hands. It not only solves very specific problems to do with advertising, packaging, DM and POS. It also helps you grasp big cultural and social trends, create strategy for the future and identify new needs.
Latest news
Read Nick Gadsby's article on online communities in the June edition of Admap.
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Read Nick Gadsby's views on The Cluetrain Manifesto ten years on as part of the CluetrainPlus 10 project.
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Rachel Lawes nominated for two prizes, Best Paper and Best Presentation, at the MRS Annual Conference 2009, for her paper
Futurology Through Semiotics.
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Rachel Lawes will also give a reprise of
Futurology Through Semiotics, by popular request, at the MRS North evening event
on 29 April 09.
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Nick Gadsby will be speaking at Youth Research 2009 on 7 May, giving a paper called Understanding and exploiting the youth social gaming phenomenon.
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Rachel Lawes will be speaking again on
Futurology at the Marketing Week Trends Show 2009, giving a paper entitled
Demographic trends and the consumers of the future. Who are they and what will they want to buy from you?
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