Lawes Consulting is different. As psychologists and members of the British Psychological Society, we understand people: what makes them tick, their fears, beliefs and needs. This means we know how to create desire. We understand its dynamics. We know that creating desire is the key to achieving conquest, loyalty, and brand advocacy.

Our unique approach has been developed by Dr Rachel Lawes, a specialist in human communications. A former university lecturer, Rachel produces lively, clear and useable explanations of difficult techniques. Her paper "De-Mystifying Semiotics" won the Chairman's Award at Research 2002.

Rachel's down-to-earth approach is a hallmark of Lawes Consulting. It's a method that provides a bridge between academic innovation and the demands of the business world. We are able to bring you the very best in contemporary research methods, custom-designed for today's consumer.

Click here to download "Demystifying Semiotics".