The Power of 3 - 2008

>> Mall Advertising in the UK

*NEW* Brochure - 2008

>> Making Brands Happen

Interactive Conference - 2008

» Solipsistic Branding: The Genuine Online Interactive Experience

ESOMAR, Innovate - May 2006

» Decoding innovation: Insights from semiotics (pdf/239kb)
» Presentation (Powerpoint 2Mb)

Research, Research in business - May 2004

» What ads really mean (pdf/3.6Mb)

Landor, Successfully Marketing The Bus - May 2004

» What can buses learn from other industries? (pdf/1.3Mb)
» Listen conference audio

MRS - May 2004

» Three Dreams: New Qualitative Analysis in the Dreamworld (pdf/426kb)
How we understand the dream economy of today using phenomena such as amateur web pages, works of art and the appearance and disappearance of 'celebrities'. In this paper we apply a blend of three dream economy research methods: semiotics, discourse analysis and ethnomethodology.

ESOMAR Technovate 2: Worldwide MR Technology & Innovation - Feb 2004

» Technology in Consumer Talk (pdf)
This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research.